It all starts with an idea.

Fashion has never been solely about aesthetics for me. It’s about the entire process, from the initial idea to the silhouette, the construction, and how it all comes together as a visual narrative. What started as an interest in styling and creative direction has grown into a more comprehensive design practice that considers both concept and execution.

At first, my design work focused primarily on styling, photography, and creative direction. At Parsons, I studied the interplay between clothes, photography, composition, and fashion style as a way to express a perspective. My studies gave me a strong sense of visual taste and an appreciation for how fashion can shape personality, mood, and narrative.

I never saw clothing as just something to wear. He also thought about the context: the setting, the wardrobe, the vibe, the culture, and the overall message. This became the basis for how I work today: starting with a feeling or concept and creating a world around it.

Now, I combine my design sensibilities with the expertise required to bring them to life.